Strategic Analysis of Lush Cosmetics UK Subsidiary Term Paper - 1

Strategic Analysis of Lush Cosmetics UK Subsidiary - Term Paper Example VRIO analysis is one of such tools that help any organization to analyze their core competencies (Wiklund and Shepherd, 2003). The tangible resources of Lush Cosmetics include their employees, production laboratories, and product packaging ingredients. The employees of the organization are well trained and highly efficient to produce innovative products as per the requirement of the market. Their technologically developed production laboratories give them a competitive advantage. Lush Cosmetic is following green policy in their product packaging procedure by using recycled and environmentally friendly products. Their intangible resources are the innovative product formulas and brand recognition (Marketline, 2008). The products of the organization follow a unique and innovative formulation that helps them to stand out in the market. The uniqueness of their products has earned customer loyalty and positive market reputation for their brands. The ability to recognize consumer preference over the freshness of product and recognize the limitations of natural products in the earth can be counted as their core capa bilities (Ku, 2014). These resources and capabilities provide help to identify their core competencies which include innovative products, environment-friendly business approach, and trustworthiness. The organization has utilized their unique product formulas and the state of the art production facilities to develop natural personal care products for health conscious customers.